BUSINESS STRATEGIES IN THE AGRI-FOOD SECTOR: MEETING WITH DIMITRA ZERVAKI

On 22 March 2023, a regular meeting of the Business Council of the Food Sector was held at the Grecotel Astir in Alexandroupolis. The event was led by Dimitra Zervaki, business coach and expert, who presented key strategies for business management and development.

Highlights:

- Business strategies for the agri-food sector - Dimitra Zervaki presented effective strategies for market analysis, customer segmentation and building a strong brand. Participants received practical guidance on how to improve the management of their businesses.

- Understanding different types of customers - Methods to identify and attract different customer segments to expand market presence and increase profitability were discussed.

Feedback and future steps

- Participant Satisfaction - Attendees appreciated Dimitra Zervaki's presentation and the usefulness of the topics discussed.

- Practical implementation - Specific steps for implementing the new strategies were outlined, including marketing improvements and targeted analyses.

- Ongoing support - Further training and advice is planned to support business development in the sector.

The meeting was organized by the association "Development of culture tourism environment" - DE. CU.T.E. under the project "Business Council - BC 6275", funded by the INTERREG V/A GREECE-BULGARIA 2014-2020 Programme, Subsidy contract №B6.3a.18/13.04.2021.

This event provided valuable guidance for the development of the agri-food sector and reinforced the importance of strategic business planning

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